Headquarters New York, NY, USA
Stage Seed
Company Size 1-10 Employees


Hazel is redefining innovation in the $15B incontinence space, a sector that has not seen significant innovation for over 50 years. Their patent-pending, fashion-forward disposable brief is a direct response to this stagnation. Developed by leading material scientists, Hazel’s product integrates novel fibers, a super absorber, and a unique manufacturing process, culminating in a premium brief that looks and feels like elegant underwear and absorbs three times faster than leading brands like Depends.
Hazel addresses a significant market opportunity in the incontinence category, where annual consumer spending is around $750. Having validated their product-market fit with strong customer response, Hazel is now expanding into major U.S. retailers, poised to transform the retail aisle and set new standards in incontinence care.