You know the story of your business better than anyone. 

When you start a business, you are confident in what you are offering. To master a pitch, you must convince others to believe in your idea; many entrepreneurs find this the hardest part of setting up a business.

Before you share your story, make sure you know it. What made you decide to start your business? What is the solution you offer? Who are your most loyal customers? By just answering these three questions, you have already set yourself a solid base for your story.

 “Always deliver more than expected” – Larry Page

Don’t shy away from the challenges facing your business. Demonstrating to investors that you have researched the potential drawbacks shows that you have thoroughly analysed your market and have anticipated any potential problems. 

While the investor wants to know your story, make sure it isn’t a novel. Keeping your explanation short and sweet makes sure you don’t lose your audience’s attention. 

Having a one-line response to the question ‘What is your business?’ allows you to have a pre-prepared concise answer. 

At KapVista we want to help you tell your story. 

Get in touch with me to get to know more and strategize your next move.


Kapvista News and Media

To be updated with the latest Kapvista news and media:

To receive our pick of great content and stay up to date with Kapvista’s capital raising insights.


Browse by category

Select a category to display all items of that category:


Enjoy our latest

Extend your break and enjoy these related posts:

  • KapVista’s Ecosystem Education
    The Research and development (R&D) tax incentive is the government’s key mechanism to stimulate Australian industry’s investment in R&D. R&D is often the first critical step in innovation, it drives technological improvements which lead to productivity improvements and increased economic growth. Unfortunately, companies tend to underinvest in R&D for several reasons, including:◆ not being able to capture the benefits of their R&D because new knowledge tends to leak out or ‘spill over’ to benefit competitors and the rest of the economy ◆ difficulties finding external finance because of uncertainties around the likely success of their R&D projects.This is why the government has a role to play in encouraging industry to invest more in R&D. The tax incentive offers a way for companies to invest in R&D while alleviating some of their initial reasons for not investing.
  • What they don’t tell you about capital raising
    Successfully raising venture capital is a goal for many business founders. An influx of cash can be vital not only to growth, but also liquidity and maintaining day-to-day operations. However, whilst many focus on the outcome of getting the capital, it is important not to forget the downsides, pitfalls, and challenges that are underway before a raise is completed.
  • Mastering the pitch: What they don’t teach you about presenting
    Whether you’re only starting to plan raise capital, or have been doing this for a while, being able to present your ideas efficiently is a vital skill at any stage. Preparation is key – of course – however, what’s equally important yet often goes underestimated, is the thought and effort that must go into delivery and presentation.