Mastering the pitch: What they don’t teach you about presenting

Whether you’re only starting to plan raise capital, or have been doing this for a while, being able to present your ideas efficiently is a vital skill at any stage. Preparation is key – of course – however, what’s equally important yet often goes underestimated, is the thought and effort that must go into delivery and presentation.
 
A number of micro-factors comes into play on the day for you to consider. What’s the layout of the room you’re presenting in? What do you do in the morning on the day? Do you have a narrative flow to your presentation, or does it feel more just like a collection of data split into slides?
 
Tim Calkins, author of the highly-rated ‘How to Wash a Chicken: Mastering the Business Presentation’, recommends starting with the company’s status quo along with a quick backstory on how it came to be. 

“If your audience doesn’t know much about your business, then a bit of history might be useful to provide some perspective on the situation.”

Starting with a backstory highlighting key points, with data backing up each statement, is an effective way to convey your message as a story that you tell page by page, rather than a presentation from one point to the next. A rule of thumb to ensure the substance for each piece of information presented is to ask a question ‘so what?’ after each sentence – a substantiality check, ensuring the logical flow to what you’re trying to say.
 
If you’re preparing for your next capital raise and facing similar challenges, get in touch with us at KapVista to strategise your next move.
Daniel Hallawi - CEO at Kapvista

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