About
WICKED Protein is redefining sports nutrition with Clear Whey Protein – a clean-label, refreshing alternative to traditional protein powders. Offering true innovation in taste, WICKED delivers juice-like flavours with 23g of protein and just 95 calories, all without artificial ingredients, sweeteners, or additives.
Following $2M in direct-to-consumer sales in 2024, WICKED is entering retail in a big way with a national launch in Whole Foods across 250 stores in April 2025. With top-performing flavors, a passionate customer base, and a rapidly growing product category, WICKED Protein is positioned to lead the Clear Whey market in the U.S.