Mass Media Outdoor Ltd

Executive Summary

Mass Media challenges the notion that Digital out of Home advertising is inaccessible to smaller businesses and strives to simplify DOOH advertising by making it efficient, affordable and effective for every brand, agency and landlord across the UK.

Who are we / What do we do?

Mass Media is an Out of Home media owner/publisher in the UK who only operate digital screens and billboards. Mass Media was formed as a division of Project Audio Visual in 2017 and has since split away from them to operate as its own entity a Mass Media Outdoor Ltd since August 2020.

We are also building a network of more eco friendly screens that use up to 33% the power of a traditional digital billboard with up to 85% of the billboard’s components being recyclable. Mass Media have an opportunity to become the go to media owner for brands that are dedicated to being more eco friendly & sustainable and also for those targeting an incremental audience.

We are looking to raise £1.5 million to help fund our growth and take advantage of the opportunity we have in the UK Out of Home industry to become a trusted media owner for both advertisers and their audiences.

Company Highlights

In 2019 Mass Media has multiple sites live and also won multiple Local Authority tenders to build networks within their domain.
In 2019 Mass Media signs long term partnership with one of Berkshire’s leading estate agents to advertise on all of our roadside billboard rollout around Reading as part of the Local Authority tender won. This has a value of £156,000 over 5 years for every screen that goes live in Reading.
In 2020 Mass Media build multiple new sites during the first wave of the pandemic where we ensured our survival due to having many local SME’s and hyperlocal clients continuing to advertise at a time when the national brands had completely cut their spend.
In 2021 Mass Media continues to build its brand and partnerships with landlords in order to build a portfolio of locations to build our digital billboards on.
In 2022 Mass Media agrees to a partnership with Wildstone Capital who are the largest owner of media assets and land in the UK and Europe. This has ensured we have access to many good sites which provides a good vehicle to scale the company with the aid of investment sought.
Mass Media’s Revenue grew by 153% from 2020 to 2021. We are currently on target to increase our revenue by 45% on the existing network of screens for 2022. This does not include the 8+ large format roadside billboards and 23 digital screens around shopping pricincts that are due to go live this year.
This will take our network up to 19+ roadside digital billboards and 55 shopping precinct digital 6 sheet screens by the end of 2022, with many more in the pipeline.
Vision

Our vision is to build a national network of high quality, reliable and environmentally friendly screens, delivering a premium and affordable way to connect businesses and brands of all sizes with their target audiences.