True Sons Grooming

Headquarters New York, NY, USA
Stage Series A
Company Size 1-10 Employees


True Sons is the first brand to create premium hair dye for men. They launched an award-winning hair dye foam in 2018 which disrupted the stagnant men’s hair category. This offers a premium alternative to cheap box dyes and delivers value through multiple uses and natural-looking results. True Sons believes that today’s modern man deserves to look his best and enjoy the benefits of hair dye. For decades, men have been left to dye their hair in secret with little support or encouragement on how to do it right. True Sons is changing that by making hair dyeing quick and easy while also ensuring that men look great while doing it.